There are many factors that contribute to a website's ranking on Google, but the top three are typically considered to be content, links, and RankBrain.
Content is still king when it comes to SEO, and that means creating high-quality, keyword-rich, informative content that your audience will want to read. Google also looks at things like the structure of your site and how easy it is to navigate, so make sure your website is well-organized and easy to use.
Links are important for two reasons: they show Google that your site is popular and they help your website rank higher in search results. The more high-quality links you have pointing to your site, the better.
RankBrain is Google's artificial intelligence system that helps sort and rank search results. It looks at things like user engagement and click-through rates to determine which results are the most relevant and helpful for users.
By focusing on these three ranking factors, you can help your website rank higher on Google and gain more traffic.