Google ranking is important because it determines how visible your website is in search engine results pages (SERPs). The higher your website ranks on Google, the more likely people are to find it. That's why SEO is so important: it can help you get more traffic from Google. There are two main factors that Google uses to rank websites: relevance and authority. Relevance refers to how well your website matches the keywords people are searching for. Authority refers to how popular and trustworthy your website is. To improve your website's ranking on Google, you need to focus on both relevance and authority. That means creating content that is relevant to your target audience and promoting your website through link-building and other online marketing activities.