There are many benefits to using Google Search Console (formerly Google Webmaster Tools). One of the most popular is the ability to see organic traffic data for your website. This is the traffic coming from people clicking on your website in the search results. The organic traffic data in Google Search Console can be incredibly useful in understanding how your website is performing in the search results. You can use this data to make decisions about your website's content, design, and keywords. You can also use it to troubleshoot any issues that you may be having with your website's organic traffic. If you're not already using Google Search Console, we highly recommend that you start. It's a free tool that can give you valuable insights into your website's organic traffic.