How do you tell if a review is real or fake?

There are a few things you can look for when trying to determine if a review is real or fake. First, check the date of the review. If it is several years old, it may not be relevant to the current state of the business. Secondly, look at the reviewer's profile. If they only have one review, or if their profile is otherwise sparse, it may be fake. Finally, read the review itself. Fake reviews often contain vague language or praise the business to an excessive degree.