Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. Google Ads has evolved into Google’s main advertising product and main source of revenue, accounting for 96% of Google’s $32.6 billion in ad revenue in 2019. Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Google Ads allows you to set a budget for your ad campaign and choose how long you want your ads to run. You can also target your ads to specific locations, demographics, and interests. When a user searches for a keyword that you’ve targeted, your ad may appear in one of three places on the search results page: on the top, on the right side, or on the bottom. The position of your ad on the page is determined by your ad rank, which is a combination of your bid amount and the quality of your ad. The quality of your ad is determined by a number of factors, including the relevance of your ad to the keyword that was searched, the quality of your landing page, and your click-through rate (CTR). If you’re new to Google Ads, we recommend starting with a Search campaign. With Search campaigns, you can show your ads to people who are already searching for products or services like yours on Google. You can target your ads to people based on what they’ve searched for, their location, and their device. If you’re interested in targeting people beyond search, you can also create Display, Video, Shopping, and App campaigns.