Does engagement rate matter on Instagram?

When it comes to Instagram, engagement rate is often considered one of the most important metrics for success. But what exactly is engagement rate, and does it really matter?Engagement rate is the percentage of people who interact with your content out of the total number of people who see it. This can include things like likes, comments, and shares.

So, does engagement rate matter? The short answer is yes. A high engagement rate means that people are not only seeing your content, but they're also interacting with it. This shows that your content is relevant and interesting to your audience, which can lead to more followers and ultimately, more success for your business.

Of course, engagement rate is just one metric that you should consider when evaluating your Instagram success. But it's definitely a important one, and one that you should keep an eye on.