Ecommerce Digital Strategist
The eCommerce Digital Strategist at Red Shark Digital is responsible for developing and executing strategies to increase the online presence and sales of clients' businesses. They work closely with clients to understand their needs, goals, and target audience, and then develop customized digital marketing plans to achieve these objectives.
The eCommerce Digital Strategist stays up-to-date with the latest trends and best practices in digital marketing, and leverages this knowledge to create innovative strategies that drive business growth. They are responsible for leading the development of all digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing.
In addition to developing strategies, the eCommerce Digital Strategist is responsible for analyzing campaign performance and providing regular reports to clients to show progress towards goals. They also provide recommendations for improvements and changes to campaigns based on data analysis.
Working closely with the rest of the team at Red Shark Digital, the eCommerce Digital Strategist plays a key role in driving success for clients. They are passionate about delivering the best digital marketing solutions in the industry and constantly strive to improve their skills and knowledge to stay ahead of the curve.
Ecommerce Digital Strategist
Frequently Asked Questions
Webflow is a great e-commerce platform because it is extremely user-friendly, offers a wide range of features and integrations, and is very affordable. Overall, Webflow is a great choice for businesses of all sizes that are looking for a robust, yet easy-to-use, e-commerce platform.
SEO is an important part of any ecommerce strategy, and Shopify is no exception. By optimizing your Shopify store for search engine users, you can reach a larger audience and make more sales.
Here are a few tips on how to optimize your Shopify store for SEO:
1. Use keyword-rich titles and descriptions
When creating your product pages, be sure to include relevant keywords in the title and description. This will help your pages rank higher in search results for those keywords.
2. Use alt tags for images
Including alt tags (short descriptions of images) on your product pages can help your pages rank higher in image search results.
3. Use a Shopify SEO app
There are a number of apps available that can help you optimize your Shopify store for SEO. These apps can help you with tasks like creating sitemaps and generating meta tags.
14 Use Google Analytics
Google Analytics is a free tool that can help you track your website’s traffic and performance. By connecting Google Analytics to your Shopify store, you can get valuable insights into your SEO efforts.
By following these tips, you can optimize your Shopify store for SEO and reach a larger audience.
When you are planning a PPC campaign, there are a few things you should keep in mind in order to make the most of your budget and get the best results. Here are some tips on how to do a PPC campaign:
1. Define your goals. What are you trying to achieve with your PPC campaign? Make sure you have specific and measurable goals in mind so that you can track your progress and adjust your strategy as needed.
2. Research your keywords. This is one of the most important aspects of a successful PPC campaign. You need to choose the right keywords to target so that your ad is seen by people who are actually interested in what you are offering.
3. Create compelling ads. Your ad should be eye-catching and relevant to the keywords you are targeting. It should also include a call to action so that people know what to do next.
4. Set up your campaign. Once you have all of your components in place, you can set up your campaign in Google AdWords or another PPC platform. Make sure you bid on the right keywords and set a budget that you are comfortable with.
5. Monitor your results. It is important to keep track of your campaign’s performance so that you can make necessary changes. Keep an eye on your click-through rate, conversion rate, and cost per conversion.
By following these tips, you can create a successful PPC campaign that will help you reach your desired goals.
PPC advertising is an online marketing model in which advertisers can display ads on search engines and partner websites and pay when their ad is clicked.
When someone searches for a keyword that you have targeted, your ad has the chance to appear next to the search results. If your ad is clicked, you pay the amount you have bid for that keyword.
PPC advertising can be an effective way to drive traffic to your website and generate leads, but it can be expensive if you don’t know what you’re doing.
Here are a few tips to help you get started with PPC advertising:
1. Do your research
Before you start a PPC campaign, it’s important to do your research and understand how it works. There are a lot of factors that can affect your campaign’s success, such as keyword selection and ad copy.
2. Set a budget
PPC campaigns can be expensive, so it’s important to set a budget and stick to it. Don’t overspend on your campaign or you will quickly blow through your budget with little to show.
3. Choose the right keywords
Keyword selection is critical for a successful PPC campaign. If you choose the wrong keywords, you will waste money on clicks from people who aren’t interested in your product or service.
4. Write effective ad copy
Your ad copy is what will convince people to click on your ad. Make sure your ad copy is clear, concise, and persuasive.
5. Monitor your campaign
Once your campaign is up and running, it’s important to monitor it closely. Keep an eye on your spending and your click-through rate (CTR). If your CTR is low, it’s time to make some changes to your campaign.
PPC advertising can be a great way to promote your business online. But it takes some time and effort to get it right. With these tips, you will be on your way to a successful PPC campaign.
PPC is not a requirement for SEO, but it can be helpful.
PPC can help to improve your SEO in a few ways. By increasing your visibility in search engine results pages (SERPs), you can get more traffic to your website. This can lead to more people clicking on your links and coming to your site. Additionally, PPC can help to improve your search engine ranking for certain keywords.
When used together, PPC and SEO can be a powerful combination. By driving more traffic to your website, you can increase your chances of ranking higher in SERPs. This can lead to more people finding your site and using your products or services.
There are a few key steps to creating an email nurture campaign to help you earn those rich snippets. Here's what you need to do:
1. Figure out what content will be most valuable to your subscribers. This could be blog posts, eBooks, infographics, or helpful tips and tricks related to your industry.
2. Create a series of email autoresponders that deliver this content to your subscribers over a period of time. Space out the emails so subscribers don't feel overwhelmed and unsubscribe.
3. Optimize your emails for rich snippets by including relevant keywords and links to your website.
4. Monitor your results and adjust your campaign to ensure your subscribers are engaged and find your content valuable.
By following these steps, you can create an email nurture campaign that will help you earn those coveted rich snippets.
Webflow is a powerful website builder that enables users to create custom, responsive websites without coding. While Webflow does not have built-in e-commerce functionality, it can be used to create an online store using third-party e-commerce platforms such as Shopify, BigCommerce, or WooCommerce.
When using Webflow to create an online store, you will first need to create a custom website using the Webflow platform. Once your website is created, you can integrate it with your chosen e-commerce platform using one of the many e-commerce plugins available.
E-commerce platforms such as Shopify, BigCommerce, and WooCommerce all offer their own plugins which can be used to integrate with Webflow. Each platform has its own specific plugin, so be sure to choose the one that is compatible with your chosen e-commerce platform.
Once your website is created and integrated with your chosen e-commerce platform, you will be able to start selling products and services online. Webflow provides a powerful and flexible platform for creating custom websites and when combined with an e-commerce platform, it can be used to create a powerful and user-friendly online store.
In the simplest terms, ecommerce is the buying and selling of goods and services online. This can be done through a variety of different platforms, including online marketplaces, social media, and dedicated ecommerce websites.
Most ecommerce platforms allow users to browse and purchase products without having to create an account. However, some platforms, such as Amazon, do require users to create an account in order to make a purchase.
Ecommerce platforms typically offer a wide variety of payment options, including credit and debit cards, PayPal, and direct bank transfer. Some platforms also offer the option to pay in cash on delivery.
Ecommerce platforms typically offer a variety of shipping options, including standard shipping, expedited shipping, and international shipping. Some platforms also offer the option to pick up products in-store.
Ecommerce platforms typically offer a variety of customer service options, including phone, email, and live chat. Some platforms also offer the option to return products for a refund or exchange.
Inbound marketing is a holistic marketing approach that includes many different tactics, one of which may be paid advertising. Paid advertising can be a great way to generate leads and drive traffic to your website, but it’s just one piece of the inbound marketing puzzle.
Inbound marketing also includes content marketing, SEO, social media, and email marketing. All of these tactics work together to attract visitors to your website and convert them into leads and customers.
Paid advertising is a great way to get in front of your target audience, but it’s just one piece of the inbound marketing puzzle. If you want to be successful with inbound marketing, you need to use a variety of tactics to attract and convert leads.
Experience the benefits of working at Red Shark Digital
When you work with us, we work for you. We are a team full of collaborators, always eager to assist and help others grow.
As long as you didn't just roll out of bed, wear what makes you comfortable.
Weekly grocery orders mean a kitchen full of snacks. We're big snackers here.
Our productivity doesn't depend on where we sit. We WFH Mondays and Fridays!
Shouting out your team each week makes everyone feel warm and fuzzy.
Share with the team what you learned this week, and they'll learn something too.
Access to platforms and tools within the agency that our team uses for work.
The shelves in our office are about to fall off from the weight of our trophies. ;)
Baseball games, bowling, pumpkin patches, you name it. We love to hang together!
Life happens, we get it. Our generous PTO policy provides you the time you need.
Need to purchase a course to expand your brain? You want it, you got it.
While we regularly hire for this role, please note we are not actively seeking candidates at this moment. Feel free to submit your application for future consideration.