Programmatic Advertising

Site Retargeting

Our site retargeting strategists employ advanced targeting techniques and data analysis to create personalized messages that resonate with your audience, boosting conversion rates.

Site retargeting is a powerful digital marketing strategy that allows you to bring back visitors who have previously shown interest in your website, increasing your chances of converting them into paying customers. By serving customized ads to users who have already interacted with your site, you can encourage them to return and complete the desired action, whether it's making a purchase, filling out a lead form, or subscribing to your newsletter. At Red Shark Digital, we offer effective site retargeting strategies to help you maximize your conversion rates and achieve your business goals. Let us help you create customized retargeting campaigns that bring your visitors back and keep your brand top of mind.

Site retargeting is an incredibly effective strategy for businesses looking to boost their online presence and drive more conversions. By targeting users who have previously interacted with your site, you can increase the chances of them returning to complete the desired action. Our team at Red Shark Digital has extensive experience in creating and managing successful retargeting campaigns that have helped our clients increase their ROI and drive revenue growth. We use advanced targeting techniques and data analysis to craft tailored messages that resonate with your audience and increase the chances of conversion. With regular performance tracking and optimization, we ensure that your campaign is delivering the results you need to achieve your business goals. Let us help you take your site retargeting strategy to the next level and start seeing the impact on your bottom line today.

Benefits of Site Retargeting

  • Increased conversions by bringing back interested visitors to your site
  • Higher ROI due to increased conversion rates
  • Targeted messaging tailored to specific audience segments
  • Greater brand exposure and awareness through increased ad impressions
  • Cost-effective advertising with lower CPCs than other digital marketing channels
  • Insights into user behavior and preferences to inform future marketing strategies
  • Increased customer engagement and loyalty through personalized messaging
  • The ability to optimize campaigns based on performance metrics for continuous improvement
  • Flexibility to adjust ad creatives and messaging based on the user's stage in the buyer's journey
  • Greater control over your advertising budget with the ability to target specific user segments
Michelle Bryant
Last Updated:
9/26/2023

Frequently Asked Questions:

What is website retargeting?

Website retargeting is a form of online advertising that enables businesses to keep their brand in front of bounced traffic after they leave a website. Retargeting involves placing a cookie on the visitor’s computer, which allows businesses to serve ads to that person as they browse the web.

Website retargeting is an effective way to bring bounced traffic back to a website and convert them into customers. Retargeting ads are highly personalized, which makes them more effective than other forms of online advertising, such as banner ads.

Retargeting ads follow people around the web and can be very annoying. However, they are also very effective in getting people to come back to a website and make a purchase.

There are many different website retargeting providers, such as Google AdWords, AdRoll, and Perfect Audience. Businesses can choose which provider to use based on their needs and budget.

Website retargeting can be an effective way to increase website traffic and conversions. However, it is important to use retargeting ads sparingly, as they can be annoying to website visitors.

Related:

What is the difference between search retargeting and site retargeting?

Search retargeting is a form of retargeting that uses search engine data to target ads. Site retargeting, on the other hand, targets ads based on web browsing data.

The main difference between the two is the type of data that is used to target ads. Search retargeting uses search engine data, while site retargeting uses web browsing data.

Search retargeting is more effective than site retargeting because it is more specific. Site retargeting is less effective because it relies on cookies, which can be deleted by users.

Search retargeting is also more expensive than site retargeting. This is because search engine data is more valuable than web browsing data.

Overall, search retargeting is a more effective and expensive form of retargeting than site retargeting.

Related:

What is an example of retargeting?

Retargeting is a form of online advertising that targets users who have already shown interest in your product or service. It uses cookies to track your online activity and then show you relevant ads when you visit other websites. Retargeting can be an effective way to increase brand awareness and conversions, as it allows you to show your ads to people who are already interested in what you have to offer.

Related:

How do I retarget website traffic?

There are a few key things you can do to retarget website traffic and improve your chances of driving conversions.1. Use relevant and targeted ad campaigns.

Make sure your ad campaigns are relevant to the products or services you offer on your website. If you sell shoes, for example, your ad campaigns should target people who have visited your website or shown interest in shoes.

1. Use relevant and targeted keywords.

When creating your ad campaigns, use relevant and targeted keywords to reach your target audience. If you sell shoes, for example, your ad campaigns should include keywords like “shoes”, “buy shoes”, or “shoe store”.

2. Use retargeting pixel tracking.

Retargeting pixel tracking allows you to show ads to people who have visited your website or taken a certain action on your website. For example, you can show an ad to someone who has visited your website but didn’t purchase anything.

3. Use website personalization.

Website personalization is a great way to show relevant ads and offers to people who have visited your website. You can personalize your website based on a person’s location, interests, or behaviors.

4. Use dynamic product ads.

Dynamic product ads are a great way to show relevant products to people who have visited your website. You can show different products to different people based on their interests or behaviors.

By following these tips, you can improve your chances of driving conversions from your website traffic.

Related:

Is retargeting inbound or outbound?

Retargeting is a form of online advertising that enables businesses to keep their brand name in front of bounced traffic after they have left a website. This type of advertising is a way to reach out to potential customers who may have shown interest in what you have to offer, but for whatever reason, did not convert into a paying customer.

There are two types of retargeting: inbound and outbound. Inbound retargeting occurs when a business reaches out to a customer who has already shown interest in their product or service. For example, if a customer visits your website but doesn’t make a purchase, you can use inbound retargeting to display ads for your product on other websites they visit. Outbound retargeting, on the other hand, is when a business targets ads to customers who have not shown any interest in their product or service.

So, which type of retargeting is more effective? Inbound retargeting has a higher chance of converting customers because they have already shown interest in what you have to offer. Outbound retargeting, while it may reach a larger audience, is less likely to convert customers because they have not shown any interest in your product or service.

If you’re looking to improve your chances of converting customers, inbound retargeting is the way to go. However, if you’re looking to reach a larger audience, outbound retargeting may be a better option.

Related:

Can you do retargeting without cookies?

There are a few ways to do retargeting without cookies. One way is to use IP addresses. Another way is to use browser fingerprinting. And yet another way is to use device IDs.

IP addresses can be used to target ads to specific devices, but they are not as accurate as cookies and can't be used to track people across different devices.

Browser fingerprinting is a more accurate way to track people across devices, but it is more invasive and can be used to track people without their consent.

Device IDs can be used to target ads to specific devices, but they can't be used to track people across different devices.

So, while it is possible to do retargeting without cookies, it is not as accurate or as effective as retargeting with cookies.

Related:

How do I retarget an existing customer?

There are a few different ways that you can retarget an existing customer. One way is to offer them a discount on their next purchase. Another way is to send them a personalized email or coupon. You can also add them to a loyalty program or VIP list. Lastly, you can reach out to them through social media.

Related:

What is the best campaign for retargeting?

There is no one-size-fits-all answer to this question, as the best retargeting campaign will vary depending on the specific goals and target audience of the advertiser. However, some best practices for retargeting campaigns include developing targeted ad content that is relevant to the user's previous interactions with the brand, and using data from web analytics to segment users and create customized messages. Additionally, it is important to keep retargeting campaigns fresh and relevant by regularly testing and tweaking ad content and targeting criteria.

Related:

What is retargeting in SEO?

Retargeting in SEO is the process of targeting specific keywords or keyword phrases that your target audience is searching for. The goal is to appear in the search results for these keywords, and to rank highly for them. This can be done through on-page optimization, off-page optimization, and/or paying for ads that target these keywords.

When done correctly, retargeting in SEO can help you to appear in the search results for the keywords that your target audience is searching for. This can lead to more traffic to your website, and more conversions.

There are a few things to keep in mind when retargeting in SEO. First, you want to make sure that you are targeting the right keywords. If you target keywords that are too general, you will likely not appear in the search results. Second, you want to make sure that you are optimizing your website for these keywords. This includes both on-page and off-page optimization. Finally, you may want to consider paying for ads that target these keywords. This can help to ensure that you appear in the search results for these keywords.

When done correctly, retargeting in SEO can be a great way to increase traffic to your website and to improve your conversion rate. However, it is important to keep in mind that it takes some work to get started. If you are not willing to put in the work, you may not see the results that you are hoping for.

Related:

Does retargeting really work?

Retargeting is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.

Retargeting works by tagging the users who visit your site and then displaying your ads to them as they visit other sites on the web.According to a study by AdRoll, retargeting can increase brand awareness by nearly 50%, and click-through rates by up to 10x. In addition, retargeting can help you recover up to 70% of your lost website visitors.

While retargeting is an effective way to keep your brand in front of potential customers, it is important to use it in conjunction with other marketing channels. Retargeting should be used as part of an overall marketing strategy, not as a replacement for other marketing efforts.

Related:

How many times should you retarget?

This is a difficult question to answer because it depends on a number of factors, including the type of product or service you're selling, your target market, and your overall marketing strategy.

That said, a good rule of thumb is to retarget your ads at least three times to potential customers. This will help ensure that your message is seen by as many people as possible, and it will also give you a chance to fine-tune your message and target your ads more accurately.

Of course, you may need to retarget more or less often than this, depending on your specific situation. But if you're not sure how often to retarget, three times is a good starting point.

Related:

How long will a website retargeting audience take to build?

It takes time to build an audience for website retargeting, but the effort is worth it. By targeting your website retargeting ads to people who have already visited your site, you can increase the likelihood that they'll take the desired action, whether that's making a purchase, signing up for a newsletter, or taking another step along the customer journey.

The time it takes to build an audience for website retargeting will vary depending on the size of your website and the number of visitors you get each month. However, you can typically expect to see results within a few weeks to a few months.

To further improve your results, make sure to optimize your website retargeting ads for rich snippets. Rich snippets are enhanced ad units that include additional information about your product or service, such as reviews, pricing, and more. including rich snippets can help improve your click-through rate, making it more likely that your target audience will take the desired action.

Related:

Can you retarget visitors of another website?

Yes, you can retarget visitors of another website through Google Ads. You can do this by setting up a Google Ads campaign and targeting the other website's traffic through the "Display Network." By doing this, you can show your ads to people who have visited the other website. This can be a effective way to reach new potential customers who are already interested in what you have to offer.

Related:

How do you measure retargeting effectiveness?

There are a number of ways to measure the effectiveness of retargeting campaigns. One way is to look at the click-through rate (CTR) of the ads. This measures how often people who see the ad click on it. A high CTR means that people are interested in the ad and are more likely to convert.

Another way to measure effectiveness is to look at the conversion rate. This measures how many people who click on the ad go on to take the desired action, such as making a purchase. A high conversion rate means that the ad is effective at getting people to take the desired action.

Finally, you can also look at the cost per conversion. This measures how much it costs to get one person to take the desired action. A low cost per conversion means that the ad is effective at driving conversions.

Related:

How do I turn my website visitors into leads?

If you want to turn your website visitors into leads, there are a few things you can do. First, make sure your site is designed for lead conversion. Include calls to action (CTAs) on every page, and make it easy for visitors to fill out forms or contact you. Secondly, create content that is relevant to your target audience and that speaks to their needs. This could be blog posts, eBooks, infographics, or even white papers. Lastly, use lead-nurturing campaigns to turn leads into customers. These campaigns can include email marketing, retargeting ads, and more. By following these tips, you can start generating more leads from your website today.

Related:
[
Site Retargeting
]
Win back lost visitors.
Discover site retargeting for personalized, results-driven campaigns!