Who benefits from in-game advertising?

In-game advertising is a growing industry with a lot of potential for both game developers and advertisers. In-game advertising allows advertisers to reach gamers of all ages and genders with targeted ads that are relevant to the game they are playing. For game developers, in-game advertising can be a great way to generate revenue from advertising without having to rely on game sales. In-game advertising can also help to promote a game to a wider audience.