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Which are key CDP solution components?

A CDP, or customer data platform, is a solution that helps organizations unify, cleanse and govern their customer data. It provides a 360-degree view of the customer, enables real-time insights, and allows for the orchestration of omnichannel marketing campaigns. CDP solutions typically include the following components:

-Data ingestion: collecting customer data from various sources such as web analytics, CRM, social media, etc.

-Data cleansing and enrichment: ensuring that the data is accurate, complete and up-to-date. This may involve deduplication, standardization, enrichment (e.g. with demographic data), and so on.

-Data management: governing the data, including defining who can access it, what can be done with it, and how it should be used.

-Data analytics: generating insights from the data, including segmentation, customer journey analysis, predictive modeling, etc.

-Campaign management: using the insights generated from the data to orchestrate omnichannel marketing campaigns.

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