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Where do programmatic video ads run?

Programmatic video advertising is a form of advertising where video ads are bought and sold using automated programmatic technology. This technology uses data and algorithms to purchase ad space in real-time, meaning that ads can be bought and sold very quickly and efficiently. Programmatic video advertising is growing very rapidly, and is expected to account for over half of all video ad spending by 2020.There are a few different places where programmatic video ads can run. One is on programmatic ad exchanges, which are platforms that connect buyers and sellers of ad space. These exchanges allow for real-time bidding on ad space, and are often used by programmatic advertisers. Another place where programmatic video ads can run is on publisher websites that have integrated programmatic technology into their ad sales process. This allows publishers to sell ad space to programmatic advertisers in a more efficient way.

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