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What problem does a CDP solve?

A CDP, or customer data platform, is a system that allows organizations to unify customer data from disparate sources, normalize and enrich it, and make it available for use by other systems. By providing a single source of truth for customer data, a CDP can help organizations avoid the duplication of effort and inconsistency that can occur when different departments or business units maintain their own customer databases. In addition, a CDP can help organizations to comply with data privacy regulations such as the General Data Protection Regulation (GDPR).

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