What NOT to Include in Your Media Kit

When creating your media kit, there are a few things you definitely want to avoid including. Here are four things not to include in your media kit:

1. Incorrect or outdated information - Make sure all the information in your media kit is accurate and up-to-date. There's nothing worse than pitching a media outlet with outdated information.

2. Typos or grammatical errors - A media kit is a reflection of your brand, so you want to make sure it's error-free. Proofread your media kit several times before sending it out.

3. A long, complex history - Keep your history section short and to the point. You don't need to include every single detail about your brand. Just give a brief overview.

4. Boring statistics - Statistics can be useful, but only if they're interesting. Don't include dull statistics that aren't going to grab anyone's attention.