User acquisition is the process of bringing new users to your product or service. It's a key part of growth hacking and is essential for any startup that wants to scale. There are a number of ways to acquire new users, but the most effective user acquisition strategy will vary depending on your product, your target market, and your budget. Some common user acquisition channels include paid advertising, social media marketing, PR, and content marketing. But there are many other ways to acquire users, so it's important to experiment and find what works best for your company. User acquisition is a complex topic, but understanding the basics is essential for any startup that wants to scale.