What is third party integration in CRM?

CRM systems are designed to help businesses manage customer relationships. However, these systems can be complex and expensive to implement and maintain. Third-party integration is a way to extend the functionality of a CRM system without incurring the full cost of ownership.

Third-party integration can take many forms, but typically it involves using software from another vendor to supplement the functionality of the CRM system. For example, a company might use a third-party marketing automation tool to send out mass emails or a third-party telephony solution to make it easier to track customer calls.

The benefits of third-party integration are that it can save money and time on implementation and maintenance, and it can provide access to best-in-class tools that might not be available within the CRM system. The downside is that it can add complexity to the system and create potential compatibility issues.

When considering third-party integration, it’s important to weigh the costs and benefits to determine if it’s the right solution for your business.