There are two types of ads that businesses can use to reach potential customers on Google: search ads and discovery ads. Search ads are the traditional type of ad that appears when someone types in a relevant keyword or phrase into the search engines. Discovery ads, on the other hand, appear on Google’s various discovery platforms, such as the Google Discover feed, YouTube, and Gmail.
The main difference between search ads and discovery ads is that discovery ads are designed to reach people when they are not actively searching for a product or service. This makes them ideal for building brand awareness or reaching new audiences. Search ads, on the other hand, are best for when people are already interested in what you have to offer and are actively searching for it.
Both search ads and discovery ads can be effective for reaching potential customers. The best approach for your business will depend on your goals and target audience. If you’re not sure which type of ad is right for you, our team at SEO National can help. Contact us today to learn more about our Google Ads services.