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Programmatic radio is the use of technology to automate the buying, selling, and placement of radio advertising. By using programmatic buying, agencies and brands can purchase radio advertising in a more efficient and effective way. This type of buying allows for more control over where ads are placed and how much is spent on each ad. Programmatic buying also provides agencies and brands with more data and insights about the effectiveness of their radio advertising.
Our digital marketing experts at Red Shark Digital are ready to assist with your campaign or project. Contact us today to get started.