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Programmatic audio advertising is the process of using software to purchase ad space on digital audio platforms. This allows marketers to target specific listeners with laser precision and to automatically buy and place ads in real-time. Programmatic audio advertising is one of the fastest-growing sectors in digital advertising. In 2018, programmatic audio ad spending was $1.6 billion in the United States alone and is expected to grow to $13 billion by 2023. The benefits of programmatic audio advertising include improved targeting, increased efficiency, and real-time optimization. For example, marketers can target listeners based on demographics, listening habits, and even mood. In addition, programmatic audio advertising allows marketers to track and measure the performance of their campaigns in real-time. This provides valuable insights into what is working and what isn’t, so that campaigns can be quickly adjusted for maximum impact. Finally, programmatic audio advertising provides an efficient way to reach target audiences. By using software to purchase ad space, marketers can save time and money while still reaching their desired listeners. If you’re looking for a way to take your audio advertising to the next level, programmatic audio is the way to go.
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