PPC is an online advertising model in which advertisers can display ads on search engine results pages (SERPs). Advertisers can bid on keywords that are relevant to their business and pay when their ad is clicked by a user.
PPC is an effective way to drive traffic to your website and generate leads. It is also a great way to build brand awareness on social media.
When used correctly, PPC can be a powerful tool to grow your business. However, it is important to understand how the system works and to set realistic expectations for your campaign.