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What is PPC in digital marketing?

PPC is an acronym for pay-per-click, a type of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

PPC is a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. Advertisers bid on keywords that they believe users are searching for, and their ads are then displayed in the search results.

Social media advertising is another common form of PPC. Facebook, Twitter, and LinkedIn all offer PPC advertising opportunities.

PPC can be an effective way to drive traffic to your site, but it’s important to remember that it is a paid form of marketing. You will need to carefully consider your budget and your goals before deciding whether or not PPC is the right choice for you.

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