PPC stands for Pay-Per-Click, and it is a type of online advertising in which businesses pay a fee each time one of their ads is clicked. The purpose of PPC is to bring traffic to your website, and it can be an effective way to reach your target audience.
When a user clicks on one of your PPC ads, they are taken to your website, and you are charged a fee for the click. The amount you pay depends on how competitive your keywords are and how much you are willing to bid for them.
PPC can be an effective way to reach your target audience, and it can be a great way to drive traffic to your website. However, it is important to remember that your ads need to be relevant and interesting in order to get clicks, and you need to be careful not to overspend on your keywords.