What is marketing onboarding?

Marketing onboarding is the process of getting new marketing team members up to speed on the company's marketing initiatives, practices, procedures, and tools. The goal of marketing onboarding is to help new marketing hires hit the ground running, and to make sure they have the knowledge and resources they need to be successful in their roles.

The marketing onboarding process can vary from company to company, but there are some common elements that are usually included. For example, most marketing onboarding programs will provide new hires with an overview of the company's marketing strategy, introduce them to key marketing team members, and give them a tour of the company's marketing tools and systems.

Marketing onboarding can be a helpful way to transition new marketing hires into their roles, and to ensure that they have the resources they need to be successful. By taking the time to onboard new marketing team members, companies can set them up for success from day one.