Digital advertising is any form of advertising that makes use of digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Local digital advertising is digital advertising that specifically targets a local market. There are a number of ways to target a local market with digital advertising. One way is to target ads to users based on their geographic location. This can be done by targeting ads to users who are physically located in a certain area, or by targeting ads to users who are searching for information about a specific geographic location. Another way to target a local market is to target ads to users based on their IP address. This allows advertisers to target ads to users who are physically located in a specific country, region, or city. Local digital advertising can be an effective way to reach a target market. Advertisers can use a variety of methods to target their ads to the right users, and they can use a variety of digital channels to reach those users. Local digital advertising can be an effective way to reach a target market and to generate leads and sales.