What is linear TV vs OTT?

What is linear TV?

Linear television is a television channel that offers scheduled programming, meaning that viewers can tune in at a specific time to watch their favorite shows. This is in contrast to on-demand TV, which allows viewers to watch programs whenever they want.

What is OTT?

OTT, or over-the-top, refers to the delivery of television content via the internet, without the need for a traditional cable or satellite TV subscription. OTT services like Netflix, Hulu, and Amazon Prime Video offer users a variety of TV shows and movies to choose from, and allow them to watch whenever they want.

So, what’s the difference between linear TV and OTT? Linear TV refers to the traditional way of watching television, through a cable or satellite subscription. OTT, on the other hand, delivers television content via the internet. OTT is generally more affordable than linear TV, and offers more flexibility in terms of when and where users can watch their favorite shows.