What is inbound vs outbound marketing?

Inbound marketing is a term that refers to the marketing tactics used to bring customers to your company or product. Inbound marketing is the opposite of outbound marketing, which is a term that refers to the marketing tactics used to bring your company or product to customers.

Some common inbound marketing tactics include content marketing, search engine optimization (SEO), and social media marketing. Outbound marketing tactics, on the other hand, include things like paid advertising, cold-calling, and email blasts.

Inbound marketing is a more effective and efficient way to market your company or product. Why? Because people are more likely to buy from companies or products that they already know about and trust. Inbound marketing helps you build that trust by providing potential customers with useful and informative content.

So, to sum it up, inbound marketing is a term that refers to the marketing tactics used to bring customers to your company or product. These tactics are more effective and efficient than outbound marketing tactics, which is why you should focus your marketing efforts on inbound marketing.

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