Inbound marketing is a marketing strategy that focuses on getting found by potential customers, rather than seeking them out. This is done through a variety of means, such as content marketing, search engine optimization (SEO), and social media. Once potential customers are engaged, the goal is to turn them into customers and eventually promoters of the company.
Inbound marketing has become increasingly popular in recent years as traditional outbound methods, such as print advertising and television commercials, has become less effective. With the rise of the internet, potential customers are now more likely to find companies themselves, through search engines or social media. This means that companies need to focus on getting found by potential customers, and then providing them with useful and relevant information that will lead to a sale.
Inbound marketing is often seen as a more cost-effective and efficient method than outbound marketing, as it allows companies to directly target their audience, rather than wasting money on ads that may not be seen by potential customers. Additionally, inbound marketing can lead to higher quality and a more loyal customer base, as customers that are actively seeking out your company are more likely to be interested in what you have to offer.