What is environmental design in marketing?

Environmental design is all about creating an experience for customers that is not only memorable but also eco-friendly. This could manifest in a number of ways, such as using recycled materials, investing in energy-efficient technologies, or even something as simple as using LED lighting.

The goal of environmental design is to reduce the negative impact that businesses have on the environment. In many cases, it can also help save money on energy costs. Studies have shown that customers are also increasingly interested in supporting businesses that are eco-friendly, so there is a definite marketing benefit to going green.

Of course, it’s important to make sure that any environmental design changes are well-planned and executed. A poorly executed green initiative can backfire and do more harm than good. But when done right, environmental design can be a powerful marketing tool that also happens to be good for the planet.