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DTC is an acronym for "direct-to-consumer." It is a business model in which a company sells products or services to customers without going through an intermediary. A DTC company sells its products directly to consumers through channels such as its own website, retail stores, or catalogs. The company controls all aspects of the customer experience, from marketing and advertising to product development and fulfillment. DTC companies have become increasingly popular in recent years, as the internet and e-commerce have made it easier for companies to reach and sell to consumers without going through traditional brick-and-mortar retailers. Many DTC companies are also able to offer their products at a lower cost than traditional retailers, as they do not have the same overhead expenses. Examples of well-known DTC companies include Warby Parker, Everlane, and Casper. These companies have all built their businesses by selling directly to consumers and offering a unique, differentiated customer experience.
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