The direct-to-consumer (DTC) segment is a marketing strategy in which companies sell products or services directly to customers without going through third-party retailers. DTC companies bypass traditional channels such as brick-and-mortar stores or television commercials, and instead use digital channels such as social media, email, and their own websites to reach consumers. DTC companies often use data-driven marketing techniques to target consumers with personalized messages and offers. By selling directly to consumers, DTC companies can cut out middlemen and sell products at a lower cost. DTC companies have been growing in popularity in recent years, as more consumers shop online and social media platforms make it easier for companies to reach their target audiences.