What is CTV connected TV?

CTV, or connected TV, refers to a television set that is connected to the internet, typically through a Wi-Fi or Ethernet connection. This allows users to access a variety of online content, including streaming video, social media, and more. Many newer TVs come with built-in CTV capabilities, or you can purchase a CTV set-top box to connect your existing TV.

CTV offers a number of advantages over traditional television. Perhaps the most obvious is the ability to access a much wider range of content. With CTV, you’re no longer limited to the shows and movies that are airing on your cable or satellite TV provider. You can watch shows and movies from a variety of online sources, including Netflix, Hulu, Amazon Prime Video, and more.

In addition, CTV usually provides a better viewing experience than traditional TV. When you’re streaming video, you don’t have to worry about dealing with commercials. And, because CTV gives you access to on-demand content, you can watch shows and movies whenever you want, rather than being tied to a specific TV schedule.

Finally, CTV can be more affordable than traditional TV. If you’re only interested in watching a handful of specific shows or movies, you can sign up for a streaming service like Netflix or Hulu and pay only a few dollars per month. This is a far cry from the hundreds of dollars per month that most cable and satellite TV providers charge.If you’re looking for a better TV experience, CTV is definitely worth considering. With its wide range of content, lack of commercials, and affordable pricing, CTV offers a lot of advantages over traditional television.