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Contextual targeting is most similar to targeting ads based on a user’s search query. Both methods seek to serve ads that are relevant to the user’s current interests. However, contextual targeting goes a step further by considering the context of the user’s current situation. This allows for more targeted and effective ads. For example, a user who is searching for a new car might be more receptive to an ad for a car dealership if they are also searching for information on car loans.
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