What is another name for search advertising?

Search advertising is also known as sponsored search or pay-per-click (PPC) advertising. Search advertising is a form of online marketing that allows businesses to place ads on search engine results pages (SERPs). When a user searches for a keyword that is relevant to the business, their ad may appear on the SERP. Search advertising is a way for businesses to reach potential customers who are actively searching for products or services that the business offers.