Contextual targeting is the process of targeting ads to users based on the context of their current web page or app. This can be done through keyword targeting, topic targeting, or content targeting. Contextual targeting is a powerful way to reach potential customers who are actively interested in your product or service.
For example, if you sell travel insurance, you could target ads to users who are currently reading an article about travel destinations. Or, if you sell hiking gear, you could target ads to users who are currently viewing a map of local hiking trails. Contextual targeting allows you to reach potential customers when they are most interested in your product or service.
Contextual targeting is an effective way to improve the performance of your online advertising campaigns. By targeting ads to users based on the context of their current web page or app, you can significantly improve click-through rates and conversion rates. Contextual targeting is a powerful tool that should be used in conjunction with other targeting methods, such as demographic targeting, to reach your target audience.