Inbound marketing is a marketing strategy that helps companies bring in potential customers through online channels. This can be done through content marketing, search engine optimization, and social media marketing. An example of inbound marketing would be if a company published a blog post that was optimized for a certain keyword. If someone searched for that keyword, the blog post would appear in the search results. The hope is that the person would then click on the blog post and become a potential customer for the company. Inbound marketing is a great way to attract potential customers who are already interested in what you have to offer. By creating helpful and informative content, you can bring people to your website or blog who may not have heard of your company before. This can help you to expand your reach and grow your business.