An Amazon PPC audit is a process of reviewing an Amazon seller's current PPC campaigns and making recommendations to improve them. The goal of an audit is to improve the campaign's performance by identifying opportunities and making recommendations to optimize the campaigns. An Amazon PPC audit typically includes a review of the following:
- Campaign structure
- Ad copy
After completing an audit, the Amazon PPC expert will provide a report with their findings and recommendations. The report should outline what is working well with the campaign, what needs to be improved, and how to make those improvements.