A PPC audit is a comprehensive analysis of a company's pay-per-click (PPC) marketing campaigns and strategies. The goal of a PPC audit is to identify opportunities and areas for improvement in a company's PPC efforts. A PPC audit typically includes a review of a company's PPC account structure, keyword research, ad copy, landing pages, and conversion tracking. The goal of a PPC audit is to identify areas of opportunity and make recommendations for improvement. A PPC audit is an important part of any company's marketing efforts, and can be performed by an experienced marketing consultant or agency.