There are a number of different ways to define a “good” PPC. The most important factor is usually how well it converts – that is, how many people take the desired action (such as making a purchase) after clicking on an ad. However, other factors can also be important, such as how much traffic an ad generates, how much it costs, and how long it takes to generate results.
One way to measure conversion rate is to look at the click-through rate (CTR), which is the number of people who click on an ad divided by the number of people who see it. A high CTR indicates that people are interested in what the ad is offering and are more likely to convert.
However, CTR is not the only factor that should be considered. Another important metric is the cost per conversion, which is the amount of money spent on an ad divided by the number of conversions. This metric is important because it allows you to compare the cost of different ads and see which ones are most effective at generating conversions.
Finally, the time it takes to generate results should also be considered. Some ads may generate a lot of traffic but have a low conversion rate, while others may have a high conversion rate but take longer to generate results.
Overall, there is no one “perfect” PPC. The best PPC for your business will depend on a number of factors, including your industry, your target market, and your budget. However, by considering all of these factors, you can create an effective PPC campaign that will help you achieve your business goals.