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What does programmatic stand for?

Programmatic stands for the automatic placement of media buying and selling transactions. It includes real-time bidding (RTB) for display advertising, as well as other forms of online advertising such as search, video, native, and social. Programmatic buying and selling of advertising is done via software, rather than through the traditional manual process. This automation enables marketers and agencies to buy and place ads more efficiently and effectively. It also allows for more targeted advertising, as well as better measurement and tracking of campaign performance.

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