What are the types of political advertisements?

There are three types of political advertisements: issue-based ads, candidate-based ads, and attack ads.

Issue-based ads focus on a particular issue that is important to the voter. They may be positive or negative in nature, but their goal is to get the voter to think about the issue and how it affects them.

Candidate-based ads focus on the candidate and what they stand for. They are usually positive in nature and try to show the candidate in a good light.

Attack ads are negative in nature and try to show the opponent in a bad light. They are often used in close elections where every vote counts.