Social advertising is a form of marketing that involves using various social media platforms to promote a product or service. The two main types of social advertising are organic and paid.
Organic social advertising is when a company or individual creates content that is then shared on social media platforms without paying for placement. The hope is that the content will be seen by a large number of people and that some of those people will be interested in what is being promoted.
Paid social advertising, on the other hand, is when a company or individual pays to have their content placed on a social media platform. The advantage of paid social advertising is that it guarantees that your content will be seen by a certain number of people. The downside is that it can be expensive and there is no guarantee that those who see the content will be interested in it.