There are two types of effective signage: those that are highly visible and those that are strategically placed.
Highly visible signage is usually brightly colored and/or illuminated, and is placed in a location where it can be easily seen by potential customers. This type of signage is often used to promote special sales or events.
Strategically placed signage is designed to attract attention to a specific area or product. This type of signage is often used to highlight a new product or service, or to increase customer foot traffic in a particular area.