Product photography can be divided into three main categories: product stills, product in use, and product in context. Product stills are photographs of products that are not being used. They are typically taken in a studio with controlled lighting. The focus is on the product, and the background is usually white or black. Product in-use photos show the product being used in its intended environment. These photos can be taken in a studio or on location. The lighting is usually more natural, and the background is usually more cluttered than the product stills. Product-in-context photos are similar to product-in-use photos but include the people using the product. These photos are usually taken on location, and the lighting is more natural. The focus is on both the product and the people.