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What are the three types of PPC?

PPC, or pay-per-click, is a type of online advertising in which businesses pay a fee each time one of their ads is clicked. PPC can be an effective way to drive traffic to a website and generate leads. There are three main types of PPC:

1. Search engine advertising: This type of PPC is the most common and is used on platforms like Google AdWords. Advertisers bid on keywords that they believe users will search for when looking for a product or service like theirs. When a user searches for one of these keywords, your ad may appear at the top of the search results.

2. Social media advertising: This type of PPC is used on social media platforms like Facebook, Twitter, and LinkedIn. Advertisers create ads that are targeted at users based on their interests and demographics.

3. Display advertising: This type of PPC involves displaying ads on websites and apps. Advertisers can target users based on their online behavior, such as the websites they visit and the apps they use.

PPC can be an effective way to drive traffic to your website and generate leads. When choosing a PPC platform, it’s important to consider your marketing goals and budget.

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