The first two steps in rebranding are to develop a new strategy and to create a new brand identity.
A new brand strategy should be based on a thorough understanding of your audience, your competition, and your own strengths and weaknesses. Once you have a clear sense of your brand’s purpose, you can begin to develop a new identity that will communicate that purpose to your audience.
Your new brand identity should be unique, memorable, and consistent across all channels. It should be reflective of your brand’s values and differentiated from your competition.
Developing a new brand strategy and identity is just the first step in rebranding. Once your new brand is launched, you’ll need to continuously nurture and promote it to ensure that it resonates with your audience and meets your business goals.