There are four main types of customer data:
1.Contact data: This includes customer names, addresses, phone numbers, and email addresses.
2.Demographic data: This is information about customer age, gender, income, education, and occupation.
3.Psychographic data: This is information about customer values, attitudes, and lifestyles.
4.Behavioral data: This is information about customer purchasing habits, website interactions, and other online and offline activities.
This data can be used to segment customers, target marketing messages, and personalize the customer experience. When used effectively, it can be a powerful tool to improve the bottom line.