What are the 4 main components of programmatic?

Programmatic advertising is the process of automating the buying and selling of advertising space in real time. It uses technology to buy and place ads, track impressions and clicks, and measure conversion rates in order to optimize ad spending. The four main components of programmatic are:

1. Real-time bidding: This is the process of buying and selling ad space in real time, using an automated system.

2. Ad exchanges: Ad exchanges are platforms that facilitate the real-time bidding process by connecting buyers and sellers.

3. Demand-side platforms: Demand-side platforms (DSPs) are software platforms that allow buyers to manage their programmatic campaigns.

4. Supply-side platforms: Supply-side platforms (SSPs) are software platforms that allow sellers to manage their inventory and programmatic campaigns.