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Programmatic advertising is a form of digital marketing that uses automated processes to buy and place ads. Programmatic ad buying includes real-time bidding (RTB) and non-real-time bidding (non-RTB or direct buy) methods.
The four main components of programmatic are data, technology, inventory, and platforms.
Data is used to target specific audiences and track performance. Technology is used to automate the buying and placement of ads. Inventory is the ad space that is available for purchase. Platforms are the software that is used to manage programmatic campaigns.
Our digital marketing experts at Red Shark Digital are ready to assist with your campaign or project. Contact us today to get started.