PPC is an acronym for pay-per-click, a type of internet marketing in which advertisers display ads on search engine results pages (SERPs). Advertisers bid on keywords that users of search engines enter into the search bar, with the goal of their ad appearing alongside the search results.
The four C's of PPC are:
1. Cost - How much you pay for each click on your ad.
2. Coverage - The reach of your ads, or how many people will see them.
3. Clicks - The number of times people click on your ads.
4. Conversion - The number of people who take the desired action on your website after clicking on your ad.