There are three key stages in the branding process:
1. Identification This is the stage where you work out what your brand is and what it represents. This involves carrying out research, defining your target market and understanding your competition.
2. Creation Once you have a clear idea of your brand, it’s time to start creating it. This involves developing your brand identity, creating a unique selling proposition and creating brand guidelines.
3. Implementation The final stage is to start implementing your brand. This means putting your brand identity to use, promoting your brand and making sure your brand is consistent across all touchpoints.