Inbound techniques are digital marketing strategies that focus on bringing customers and prospects to you, rather than you going to them. This is done through creating and distributing content that is relevant and engaging, and optimizing your website and digital channels for SEO so that you can be easily found by your target audience.
By contrast, outbound techniques, such as cold-calling or buying lists of leads, are interruptive and can be less effective since people are more likely to tune them out. Inbound techniques are therefore a more cost-effective and sustainable way to generate leads and build relationships with potential and existing customers.
Some common inbound techniques include content marketing, SEO, social media marketing, and email marketing. By using a combination of these strategies, you can attract visitors to your website and convert them into leads, customers, and promoters of your business.